YOU can take control of your financial future
Making a few small changes in how you approach your financial habits can put you on track to be more financially confident — and may help you to realize greater satisfaction and confidence as well.
A great place to start is by increasing your understanding of financial concepts.
UNDERSTANDING FINANCIAL CONFIDENCE
We conduct research to discover the motivations behind financial behaviors and what drives financial confidence. We are continually uncovering new insights and sharing what we find, whether related to the financial and emotional confidence of Americans as a whole, or the unique needs of millennials in the digital age.
WHAT'S YOUR FINANCIAL PERSONALITY?
Planning for a financial goal is a serious process. And while crunching numbers and calculating figures is important, the planning process can be more meaningful. Your personality matters too. We’ve identified four different financial styles, or personalities. Which are you?
THE LIVING CONFIDENTLY MISSION
To empower you to learn more about financial concepts, take ownership of your decision-making and prepare for your future. We seek to be your go-to educational resource for the tools you need to achieve a state of financial and emotional well-being.